The Fish & Chip Co – Fresh hot & a lot!

From a small business opening in 2009 comes the success story of The Fish & Chip Co that has grown into one of South Africa’s favourite fish & chips franchise brand.

Over the past 14 years, The Fish & Chip Co has become one of the market leaders within the fish QSR category in terms of product, brand awareness, store footprint, and consumer preference. The Fish & Chip Co have built up a reputation for serving generous portions of quality fish and fresh-cut chips at affordable prices.

Today, The Fish & Chip Co has over 120 take-away franchise restaurants serving the freshest fish, meaty russians and hand-cut slap chips at affordable prices to thousands of happy consumers across South Africa every day.

The Fish & Chip Co menu is built around the brand pillars of Fresh, Hot and A Lot and features delicious sustainably caught fish covered in our unique crispy batter, generous portions of hand-cut slap chips and signature russians. We complement our core range with Calamari, Cheese Russians and a range of sauces and extras. Our menu and promotions are carefully crafted around value, with options of single meals and sharing meals that are generous enough to feed a few friends, a family, and possibly even a village.

Realising the opportunity to bring operational standards in the form of quality product and a
good customer experience to large volumes of customers, the well-established then 10-year
old brand was acquired by Fiamme Holdings from a listed company in 2019.